“You can't read the label from inside the bottle.” - Google Search
“it’s hard to read the label when you’re inside the bottle.”
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
To search is to know that which you seek. The very notion of search requires you to accurately label what you are looking for. Unfortunately, in unknown territory, we don't always know what we are looking for. Navigating unknown territory is an exercise in discovery, not recall.