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Influence: The Psychology of Persuasion (Collins Business Essentials)
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Influence, New and Expanded: The Psychology of Persuasion
Robert B. Cialdini • 55 highlights
amazon.com
The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
