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Influence, New and Expanded: The Psychology of Persuasion
Robert B. Cialdini • 56 highlights
amazon.com
The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Although there are thousands of different tactics that compliance practitioners employ to produce yes, the majority fall within seven basic categories. Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. This book is organized around these seven p
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
consistency, reciprocation, social proof, authority, liking, and scarcity—are
Robert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See more