Sublime

Rule of thumb: You always need a list of your 3 big questions.

hit-driven, feast-or-famine world of books, there’s something to be said for reliability. The goal of book marketing is to stop needing to do it Books are inexpensive products.

It’s not who you know; it’s who you meet.

When someone decides to buy and read your book, what are they trying to achieve or accomplish with it? Why are they bothering? After finishing it, what’s

Don't pitch blind

Don’t fix typos. Don’t rework paragraphs to be more beautiful. Just follow the ToC that you’ve already verified via reader conversations. You’ll still have a chance to make it pretty (or at least a bit less ugly) before exposing it to beta readers. The first draft is just to help you think. Don’t worry about

awful and only starts to shine through rewrites, beta reading, and

trying to write the book that helps you get something done.[3]

Generation), who each ended up getting