Sublime
An inspiration engine for ideas
Rule of thumb: Anything involving the future is an over-optimistic lie.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Author profile (filled out and linked via Author Central[40]) Featured blog posts and videos, if you have them (also via Author Central) Editorial reviews (written by experts but submitted by you, as opposed to the normal “customer reviews”) “Look inside” page samples (created automatically, but can be customized to show the strongest samples)
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Rule of thumb: People want to help you. Give them an excuse to do so.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Accidental approval-seeking is what I call “The Pathos Problem.”
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
create proximity to your customer as part of the fundamental DNA.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
having an ongoing connection with us and our work, which helps us move more of our product.[34]
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Through my own projects and my work with new founders, I’ve built up an exhaustive list of how it can go wrong. Throughout the book, I’ll try to help you see where you might be messing stuff up in unnoticed ways.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
to find helpful, knowledgable people who are excited about your idea.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
When you do it right, they won’t even know you have an idea.