Sublime
An inspiration engine for ideas
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
With horizontal positioning, you end up breaking off smaller engagements with much more sophisticated clients, working alongside peer experts who don’t see you as a threat and may in fact welcome your influence.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Not everyone knows folks at McKinsey, but everybody does know, for example, a recent mom or amateur athlete or theatre enthusiast.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Lenny Rachitsky • Kickstarting supply in a labor marketplace
Taproot Foundation.
Tim Leberecht • The Business Romantic
short video clips on LinkedIn. David Meerman Scott's forté is writing best-selling books and public speaking. Just because you can do many things well, it doesn't mean you should. I've done YouTube videos, podcasts, ebooks, public speaking, online courses, and more. What I do best, though, is writing. That's why instead of doing all of the
Diego Pineda • The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps (Solo Thought Leadership Book 1)
Point of view: While you can’t promise to always be right, you can obligate yourself to express a helpful point of view. If you don’t have one based on your previous work, you’ll embark on some fresh research to shed light on the client’s challenge.
David C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
As an aspiring Great Client Partner, one of your main jobs is to advocate.
Jared Belsky • The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
Targeting Business