Sublime

prominence and reputation would be the keys to winning clients.

Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more

Even when I had no audience, I still found blogging to be helpful. When I sent cold emails from my blog email address, folks would often meet with me because they had checked my domain, seen my industry blog, and figured I was an interesting person to talk to. In other words, the traffic and audience were irrelevant. Blogging about an industry is