Sublime
An inspiration engine for ideas
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
The purpose is to scout the path and shift the discourse.
Matt Webb • Towards the Orthogonal Technology Lab, V0.1
Seek ambition. Hire character. Train talent.
Brian Collins • 101 Design Rules
André Chaperon
andrechaperon.com
If you aren’t consistently helping your clients see things in new, helpful ways, you are not consistently relevant.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Problem-solvers (“useful”, “actionable”, “clarifying”)
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Rob Estreitinho (Salmon Labs) https://x.com/robistyping
Problem-solvers (“useful”, “actionable”, “clarifying”)
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.