Sublime

study done in 2009 by neuroscientist Greg Berns at Emory University found that the decision-making centers of our brain slow down or shut off when we are receiving wanted advice from experts. Customers consistently rate experts as the most trusted spokespeople, far above typical CEOs or celebrities.

Steven Kotler puts it, “talent is merely a starting point and practice makes all the difference.”

Contrary to the pervading quantity myth, creative geniuses don’t become geniuses by narrowly working in one area, striving to produce one ‘great work’; they cast the net widely and produce many things in the hope (but not the knowledge) that some might succeed.† But why does this myth have such a hold on us?

Over the course of more than 2.5 million trials Jahn and Dunne decisively demonstrated that human intention can influence these electronic devices in the specified direction,10 and their results were replicated independently by 68 investigators.11