Sublime

Ensure you have a few answered questions in the community.

The internet enables any niche interest, as long as you’re the best person at it to scale out.

You should create your taxonomy based around the use cases that draw people to the community and their unique needs within that use case.

In an exploration community, members proactively share what they’re doing, get feedback from others, and try to improve.

Reason for participating in the community % Information exchange 49.8% Friendship 24% Social support exchange 10.9% Recreation

When you’re trying to get a community off the ground, it’s usually best to find the smallest possible segment you can delight by solving their daily needs.

Instead of sending thousands of members to your community when you launch, you stagger your promotional efforts over time, continuously improve the community, and cater to each group individually.

A great community produces a great ROI, but it’s hard to measure and show that.

Superusers are different. They have a thirst for something more. They might join a superuser programme to increase the impact and value of their contributions both to themselves and to others.