Sublime

6-MALL FALL: Department Store Degradation and Mall Seizure

Source: Digiday

Today, there is an ecosystem of retailers, services, and brands primed to appeal to modern consumer behavior. There are prominent, online-first furniture marketplaces like Houzz and Wayfair. Yet, there isn’t a digitally-native home improvement hub for modern brands like Sunday, Titan Sinkware, Setter, Article, Clare, Open Spaces, Burrow, and The In... See more

2. Tap the power of data

For a long time, retail survived on taste and real estate — curation and distribution. The internet made it possible for regional clothing stores like Need Supply to sell to a global audience and build larger businesses. But then it also made it easier for consumers to find everything, anywhere — at the lowest price — challenging any sense of loyal... See more

Digital has led to market fragmentation in nearly everything. Reduced opportunity costs have spawned a plethora of Direct to Consumer (DTC) brands which will continue for the foreseeable future. Small niche startups will continue to build followings and “tribes” in ways that couldn’t have been imagined in the pre-internet era.