Sublime
An inspiration engine for ideas
Cirque du Soleil succeeded because it realized that to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim • Blue Ocean Strategy
Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
amazon.com
The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
amazon.com
With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,
Renee Mauborgne • Blue Ocean Shift
It is conventionally believed that companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost.21 In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously.