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Richard Pickering • Reciprocity as a Business Model
Reciprocation is the strong desire most people feel to “pay back” favors, gifts, benefits, and resources provided.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
reciprocation.7 The rule says that we should try to repay, in kind, what another person has provided us.
Robert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
one of the most potent of the weapons of influence around us—the rule for reciprocation.7 The rule says that we should try to repay, in kind, what another person has provided us. If a woman does us a favor, we should do her one in return; if a man sends us a birthday present, we should remember his birthday with a gift of our own; if a couple
... See moreRobert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
Always follow the norm of reciprocity.
G. Richard Shell • Bargaining for Advantage: Negotiation Strategies for Reasonable People

receive anything in return for what you are willing to give.
Gene Stone • Love Is the Killer App: How to Win Business and Influence Friends
When I speak about reciprocity as a relationship, let me be clear. I don’t mean a bilateral exchange in which an obligation is incurred, and can then be discharged with a reciprocal “payment.” I mean keeping the gift in motion in a way that is open and diffuse, so that the gift does not accumulate and stagnate, but keeps moving, like the gift of
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