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The Anatomy of a Great Marketing Email
tarvent.comGreg Isenberg
gregisenberg.com
Writing Effective Cold Introduction Emails
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
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Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

this REJECTION EMAIL from a product designer I cold emailed is kinder and more value add than emails I've gotten from 99% of VCs lol

The second type of Unconventional PR is customer appreciation: small, scalable actions (like sending cookies or hand-written notes to customers) that increase goodwill and word of mouth.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
