Sublime

The key to pursuing speed and adaptability at the same time is to view software technology as a continuously evolving asset, instead of something that is built once and then maintained.

When considering the optimal approach to the type of work, it’s not about agile or waterfall. It’s about agile (unknowable, unique) and lean (knowable, repetitive). Waterfall is “Think Big, Start Big, Learn Slow,” for which, in my opinion, there is no excuse. Why would you not optimize for early and often learning, continuous improvement, and the

If we can prototype and test ideas with users, customers, engineers, and business stakeholders in hours and days—rather than in weeks and months—it changes the dynamics, and most important, the results.