Sublime

Money is not the only attribute that is easily used for points of comparisons.

Price competition, Porter warns, is the most damaging form of rivalry. The more rivalry is based on price, the more you are engaged in competing to be the best.

After making a payment, the customers want to “earn it back” and visit the studio on a regular basis. The frequency of visits starts to decline, though, the further the most recent payment recedes into the past. By encouraging monthly payment s, the studio restores the customers’ incentive to get their money’s worth back. With monthly payments, the

Aldi ’s core strategy is simple: offer an acceptable level of quality at very competitive prices.

“Recurring charges are the ones that really kill you,” says Goodner. “Anything that’s a recurring charge forever, I still personally approve before it gets accepted.”

This is where expertise, knowledge, and experience matter, but these are also the exact same things we fail to value, we lose sight of, when we make value judgments based primarily on effort.