Sublime
An inspiration engine for ideas
In most real transactions, however, the owner of an item believes it to be worth more than the buyer.
Dan Ariely • Dollars and Sense
When we face a trade-off between our customers and a business goal, we align with the customer. When an objective seems out of line with our mantra, it gets extra scrutiny.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
- What does your group think about similar products on the market? If
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
consumers’ preference for an online retailer increases when they are offered competitive price information.
Nir Eyal • Hooked: How to Build Habit-Forming Products
The Business of Belonging: How to Make Community your Competitive Advantage
amazon.com
A customer loyalty concept: to turn the first-time buyers into repeat customers, who have the highest lifetime value.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage
amazon.com
When we have no idea what something should cost, we believe we’re making the best decision if we neither overspend on the deluxe model nor go too cheap on the basic one.