Sublime

A guiding principle of product design is that the more iterations you can do — while in front of real users — the better the product will become. The same applies to designing a useful book. But rewriting an entire manuscript requires so much time that there’s typically an upper limit on how many iterations are possible. The solution, as silly as

Livingston: What is your favorite bit of advice you'd give to a technical person who wanted to start a startup? Schachter: Reduce. Do as little as possible to get what you have to get done. Do less of it; get it done. If you've got two things that you want to put together, take away until they go together. Don't add another thing. Because you can

the key is to be able to send some limited amount of traffic, and to collect analytics on how this live‐data prototype is being used.

But, by putting this very little down, I have laid a basic framework and can now see the holes I’ll need to fill in before any actual writing can begin.