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products—disruptive innovation—
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
startups with highly differentiated products, rather than incrementally differentiated products, were more likely to succeed. The reason for such a strong variance may be that it’s only when substantial differentiation exists that customers are willing to give up a trusted brand or deal with the switching costs to try a new product. A radically
... See moreAli Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
Product
Xavi • 5 cards
Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. 1st HarperBusiness
Walker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
In the case of Box, by calling out Microsoft as its market alternative, it makes clear that it is going after the same use cases and the same budget inside the enterprise. At the same time, by calling out Dropbox as its product alternative, it makes clear that its disruptive innovation is radical ease of use.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Startups
Packy McCormick • 6 cards
Amazon faced a similar challenge when they decided to sell used books. A radical idea? Certainly. Did it upset the publishers who sold them books? Absolutely. But it was an idea that worked for consumers, and paved the way for Amazon to create a multibillion-dollar third-party seller business.