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Pricing will get personal, but not creepy. Like how Netflix recommends shows, stores will offer individualized pricing that feels fair, not exploitative. Shopping late at night and the store is quiet, maybe prices are lower.
Greg Isenberg • The Future of Commerce - Greg Isenberg
A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.
Lenny's Newsletter • Pricing your SaaS product
4. Microeconomics Who's going to pay (advertisers, data companies)? If you're selling to moms - what are they spending on comparable products right now? The price won't affect demand if it's "inelastic" Products that are "inelastic" mean that price increases don't affect demand much. Know what they are.
Mark Suster • How to Decrease the Odds That Your Startup Fails
our quantitative
understanding of elasticity is shortterm we can estimate what a price reduction will do this week in this quarter but we cannot estimate the effect that consistently lowering prices
Founders Podcast • #365 Nick Sleep's Letters: The Full Collection of the Nomad Investment Partnership Letters
In the real world, the best way to finalize price is to try different price points. Out of all retailers, Amazon is known to be most aggressive in varying its price over time, finding the optimal balance between price and volume.
Lewis Lin • Decode and Conquer
Revisiting Lifetime Value and Customer Acquisition
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