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The Price of Everything: Finding Method in the Madness of What Things Cost

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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4. Microeconomics Who's going to pay (advertisers, data companies)? If you're selling to moms - what are they spending on comparable products right now? The price won't affect demand if it's "inelastic" Products that are "inelastic" mean that price increases don't affect demand much. Know what they are.

Mark Suster • How to Decrease the Odds That Your Startup Fails

Pricing Your Product

Sequoia Capital articles.sequoiacap.com

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

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Pricing your SaaS product

Lenny Rachitsky lennysnewsletter.com

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Hipster Business Models: How to make a living in the modern world

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CAC: Customer Acquisition Chaos - by Rex Woodbury

Rex Woodbury digitalnative.substack.com

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Confessions of the Pricing Man: How Price Affects Everything

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