Sublime

Corporate social responsibility attributes

The emphasis here is on high value to customer, which includes not just the core product itself, but also the extensive “envelope” of other benefits which surrounds it. Nonetheless, costs must remain within acceptable levels.

Building up category buyers’ positive sentiment towards the brand, also known as share of heart, is often treated as the hallmark of marketing success.

For starters, how much can you earn from a newly acquired customer down the line, and how much can you afford to spend to acquire that customer?

Where is a company’s optimal price position? A company must make a conscious decision about price positioning . In fact, whether a company selects a high-price or low-price

Reach the brand’s non-buyer

Brand Awareness in an ‘ease to retrieve’ role

Patterns for buyer groups

Premium pricing means offering higher value and demanding a premium price in return.