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Product marketing brings: knowledge of the buyer's frame of mind, how the competitive landscape might affect a decision, and what that means for how a product should be positioned.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Efficiency practices, with their relatively high fixed cost structure and many juniors, would need to take a more studied, planned approach to growth in order to capture the volume necessary to offset lower margins. The needs for both management and administration would increase, in order to devise optimum ways of dealing with familiar engagement
... See moreDavid H. Maister • Managing The Professional Service Firm
Marketing analytics platforms:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Market Trends
Jin Kim • 2 cards
Brands grow by having (many) more buyers who buy the brand (a little) more (as outlined in How Brands Grow, Sharp 2010).
Jenni Romaniuk • Better Brand Health eBook
A business therefore shouldn’t base its prices on markups it thinks customers will deem reasonable. It should instead base them on the customers’ perceptions of the value provided.