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Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya,
amazon.com
Trends – Artificial Intelligence (AI) – May 2025 – BOND
The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.
bondcap.comprofit and money making to excess and self-indulgence.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
Marketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
