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Positioning: The Battle for Your Mind

Al Ries • 7 highlights

Cover of Positioning: The Battle for Your Mind

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya,

Cover of Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 4.0: Moving from Traditional to Digital

Hermawan Kartajaya

Cover of Marketing 4.0: Moving from Traditional to Digital

Confessions of the Pricing Man: How Price Affects Everything

Cover of Confessions of the Pricing Man: How Price Affects Everything

profit and money making to excess and self-indulgence.

Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything

Porsche succeeded by designing the product around the price. This is what smart companies do

Madhavan Ramanujam • Monetizing Innovation

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Cover of The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Cover of Understanding Michael Porter: The Essential Guide to Competition and Strategy