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Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya,
amazon.com
profit and money making to excess and self-indulgence.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
AbeBooks | Shop for Books, Art & Collectibles
abebooks.comMarketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.