Sublime
An inspiration engine for ideas
Personal Brand
MargaretC • 1 card
Fouts, handed the ball to Donny Reynolds, who made one cut on his Nike waffles and . . . took it to the house. Ducks 7, Nike 7, Beavers 0. Fouts, closing out a brilliant college career, was out of his mind that night. He passed for three hundred yards,
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
If I had any doubts about Blue Ribbon’s management team in 1976, they were mainly about me. Was I doing right by the Buttfaces, giving them so little guidance? When they did well I’d shrug and deliver my highest praise: Not bad. When they erred I’d yell for a minute or two, then shake it off. None of the Buttfaces felt the least threatened by
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of NIKE
PHIL KNIGHT Cofounder and Chairman Emeritus, Nike Inc.
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Business philosophy
Patrick Turley • 7 cards
The Business
At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more
The foundation for Nike’s “Energy Marketing” through ‘The Business of Hype’: Drieke Leenknegt
Branding
Nick Parsons • 1 card