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If you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
How to meet anyone you want
youtube.comFounder Mode Series by Mark Abbott of Ninety [Global Comments]
docs.google.comAs billionaire PayPal founder and early Facebook investor Peter Thiel put it: [You] probably won’t have a bunch of equally good distribution strategies. Engineers frequently fall victim to this because they do not understand distribution. Since they don’t know what works, and haven’t thought about it, they try some sales, BD, advertising, and viral
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
- To whom are you going to sell? You
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
For each channel, you should identify one decent channel strategy that has a chance of moving the needle.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As you become an expert, you’ll find yourself moving away from just selling a product or service, to creating offers, and finally to leading a movement.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
