Sublime

Now, did we dominate the mid-range microcomputer business? That’s for us to argue in the years to come, but over the next quarter we’ll know whether we’ve won ten new designs or not.

Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.

Mariam Semaan is an award-winning journalist from Lebanon. She recently completed a John S. Knight Journalism Fellowship at Stanford University, where she specialised in media innovation and design thinking.

Hyatt House. Their directive to Intel’s management corps was simple and clear: “We’re going to win in 16-bit microprocessors. We’re committed to this.” Andy told us what