Sublime
An inspiration engine for ideas
Brian Moore — artist / creative director
brianmoore.com
Apple – Designed by Apple in California
youtu.be‘The Guy Who Hired Jonathan Ive!’”
Leander Kahney • Jony Ive: The Genius Behind Apple's Greatest Products
If there are gods of software design and coding, they are Bill Atkinson and Andy Hertzfeld.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
I later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.
Chrisann Brennan • The Bite in the Apple: A Memoir of My Life with Steve Jobs
No place on earth is more baby-boomerish than Silicon Valley, and Jobs was its avatar: a CEO who wore jeans and emitted a “reality distortion field,” a sentimental, countercultural romantic who was also a ruthless mogul, a forever-young tinkerer dedicated to erasing the old distinctions between tools and toys, work and play.
Doug Menuez • Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In