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Logo, Signature, and Typeface Standards
Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.
LinkApple – Designed by Apple in California
youtu.beNow, did we dominate the mid-range microcomputer business? That’s for us to argue in the years to come, but over the next quarter we’ll know whether we’ve won ten new designs or not.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
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John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Hyatt House. Their directive to Intel’s management corps was simple and clear: “We’re going to win in 16-bit microprocessors. We’re committed to this.” Andy told us what
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
I later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.
Chrisann Brennan • The Bite in the Apple: A Memoir of My Life with Steve Jobs
They postmortem sales reports and channel flow.