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Kaplan, R.S., and V.G. Narayanan. (2001). “Measuring and Managing Customer Profitability,” Journal of Cost Management, September/October: 5–15.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Trends – Artificial Intelligence (AI) – May 2025 – BOND
The growing focus on e-commerce – together with the “unexpected” consumer behavior, the supply chain problems, and the lack of product innovation – gave an additional surprise to the Nike top management. One of the empiric laws of business says that online, the main lever of competition is “price” (as the organic consumer funnel is built on price c
... See moreAashay Sanghvi • B2B and Enterprise Product Ideas - January 2020
Pirate #1: Superconsumers
Eddie Yoon • Snow Leopard
those capital needs could create a form of…
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Ali Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
Gibson Biddle, former VP of Product Management at Netflix, called this approach part of their “DHM model”, which stands for Delighting customers in Hard-to-copy, Margin-enhancing ways.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Starbucks books as pure profit from cards deemed lost or permanently inactive. For