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the amount of data should at least enable your personalization to provide additional earnings to pay for the salaries of the people involved in creating the personalized customer experience.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
leverage is also central to its economics.
David H. Maister • Managing The Professional Service Firm
Progressive’s target customer posed a special challenge. How do you turn a bad driver into a profitable customer? Progressive needed a different value chain from the industry’s standard one. First, Progressive tackled risk assessment in a different way, building a massive database with more granular indicators that better predicted the probability
... See moreJoan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Having a large-scale customer database with permissions and transactions alongside a high value per customer (upper right quadrant of Figure 23) is, of course, the dream scenario and personalization should be a no-brainer.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Amazon - The Missing Billionaires: A Guide to Better Financial Decisions
t.co