Sublime

Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.

The Resale Report 2025 highlights the rapid growth of the secondhand apparel market, driven by changing consumer behaviors, social commerce, AI advancements, and increased government support for sustainable practices.

Analyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.