Sublime
An inspiration engine for ideas
The impresario is a pathfinder.
Seth Godin • The Icarus Deception: How High Will You Fly?
The social web brought with it a number of real advantages. Building an audience was 10X faster. And reaching a social audience (in addition to email) gave brands an entirely new way to communicate at scale... But at the end of the day, the land still belonged to the King.
Chris Rempel • PART 1: THE INTERNET IS HAVING A KODAK MOMENT
Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
amazon.com
Brinker has produced a lot of other valuable insights, including in his book Hacking Marketing3 and a follow-up article in Harvard Business Review – ‘The Rise of the Chief Marketing Technologist’.4
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
It’s your job to show them why shrinking volume is a good thing when looking at accounts over leads.
Sangram Vajre, Eric Spett • ABM Is B2B.
Every campaign should start with performance benchmarks, including current lead volume, inbound links, website traffic, content downloads, blog subscribers, and social media reach.
Paul Roetzer • The Marketing Agency Blueprint
Source: Chief Marketing Technologist