Sublime
An inspiration engine for ideas

Our patients’ lives and identities may be in our hands, yet death always wins.
Paul Kalanithi • When Breath Becomes Air
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
Linkamalgam
Paul Kalanithi • When Breath Becomes Air

Outlive Book
My awareness of my own mortality crashed over my head like a rogue wave coming out of nowhere.
-Penncrest reunion in memoriam table
CT scan of my heart to detect calcium in coronary arteries.
Calcium scan
CT angiogram - soft plaque
APOb test
Post cardiologist will prescribe a LDLC test
-APOb tests for significant Lipo protein burden
-LDL
... See moretransgression
Paul Kalanithi • When Breath Becomes Air
Nuland was a renowned surgeon-philosopher whose seminal book about mortality, How We Die, had come out when I was in high school but made it into my hands only in medical school. Few books I had read so directly and wholly
