Sublime

3. Value (and proof)

think I was also surprised by the success of something so simple. That's a mantra for many people in the technology world—simplicity. But what we built wasn't that amazing. It was the idea of putting a couple of things together and being able to establish a lead by doing something really, really simple. How far you can get on a simple idea is

With this goal in mind, companies of one routinely question everything they do. Is this process efficient enough? What steps can be removed and the end result will be the same or better? Is this rule helping or hindering our business?

The best line of code is the one you don’t write.

FIGURE 2.5The HTML5 Boilerplate is a simple template for quickly building web pages that adhere to best practices.