Sublime

SERVICE AND FLOW ECONOMY. This calls for a fundamental change in the relationship between producer and consumer, a shift from an economy of goods and purchases to one of service and flow.

If the world’s biggest private-sector consumers of materials like steel and cement got together and demanded cleaner substitutes—and committed to investing in the infrastructure needed to make them—it would accelerate research and shift the market in the right direction.

As John Thackara says in Inside the Bubble, “It’s the accumulation of such tiny, unnecessary acts that weigh so heavily on the planet.”24

Given just how far out of balance we currently are – transgressing both sides of the Doughnut – the task of coming into balance is daunting. ‘We are the first generation to know that we’re undermining the ability of the Earth system to support human development,’ says Johan Rockström. ‘This is a profound new insight and it is potentially very, very

But Paul stuck to his guns, later joking that he took the plunge because “they couldn’t fire me on my first day.” When Neath raised the question of sustainable palm oil with him, his immediate response was “We have to do it and we can’t do it alone: let’s socialize the problem.”

“disaster capitalists,

Create huge wind and solar farms in suitable locations

Some groups increasingly monopolize the fruits of globalization, while billions are left behind.

Evgeny Morozov,