Sublime

Sharing data around shifting trends in consumer behavior.

(Sasha Shulgin, who died in 2014, was a brilliant chemist who held a DEA license allowing him to synthesize novel psychedelic compounds, which he did in prodigious numbers. He also was the first to synthesize MDMA since it had been patented by Merck in 1912 and forgotten. Recognizing its psychoactive properties, he introduced the so-called

Endowing Things with Meaning

• Dan Ariely shares a story about Bill Harlan, a wine grower in California.


• Dan spent a day with Bill, observing the wine-making process.


• Bill gifted Dan a bottle of wine from when Dan was 30, which received 100 points from Parker.


• Bill told Dan to keep the wine until he turned 50.


• Dan kept the wine visible as a reminder of

Shiller made his mark with his 1981 paper on the volatility of markets, where he determined that if a stock price is the estimated value of “something” (say the discounted cash flows from a corporation), then market prices are way too volatile in relation to tangible manifestations of that “something” (he used dividends as proxy).

was the guardian of the Facebook Ads team, sussing out obscene