Sublime

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Adrian J. Slywotzky The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Patrick Vlaskovits The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

David Mattin Trend-Driven Innovation

David Mattin Trend-Driven Innovation

Claire Hughes Johnson Scaling People: Tactics for Management and Company Building

Nicolas Cole A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy