Sublime
An inspiration engine for ideas
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more
Coach & Kors’ Marriage of Convenience
In the culture where people largely express who they are by tagging the brands they choose to wear, eat, and wash their face with , it was surprising to come across someone whose identity doesn’t revolve around brands.
Viktoriia Vasileva • Have We Reached Peak Brand?
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Liked Tweetstwitter.com
People buy products that say something about themselves. Paying twice the price for Bulletproof Coffee versus the competitors says that the person is a high performer.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
Maybe the best book dedication ever (Brunello Cucinellis book on Solomeo)
I’ll await your Loro Piana response @DanielSLoeb1