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@gabwaller 28, is what you might call an elite fashion detective. She tracks down luxury goods that are nearly impossible to find—sunglasses from Balenciaga, sequin shoulder bags from Fendi, rain boots from Chanel and sandals from Hermès—for a finder’s fee of $200 per item. This year, she took out a billboard in West Hollywood that read: “Sold out?... See more
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mainstream department stores aimed at the “middle-class” homemaker. They amazed and flattered her with the elegance of the environs and with the deference of the salesclerks, but canny retailers understood that their homemaker wasn’t wealthy, and had instincts of thrift and austerity stamped in her genes. They could pull her in with spectacle,
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Sharing data around shifting trends in consumer behavior.
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Fast-fashion juggernaut Shein has gone from virtually unknown to rivalling the category’s biggest players in the space of a few years. Now, it’s reportedly raising funding at an astronomical valuation of $100 billion. If successful, that would make Shein worth as much as Zara and H&M combined.
One way Shein manages to... See more
instagram.comThis started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more
Coach & Kors’ Marriage of Convenience
In the culture where people largely express who they are by tagging the brands they choose to wear, eat, and wash their face with , it was surprising to come across someone whose identity doesn’t revolve around brands.
Viktoriia Vasileva • Have We Reached Peak Brand?
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
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