Sublime

Look at this man. He cracked the code on “Why You Buy.” Paco Underhill’s research reveals how small design tweaks influence shopping habits. Here's how his findings became the ultimate playbook for consumer behavior: https://t.co/uV1ZYFSNYA

In the 2020s, consumers will embrace algorithmic forms of consumption that leverage personal data to automatically deliver exactly what they want: that means much reduced need to scroll, choose, or click. Millions are already happy to let Spotify take charge of their music experience. Now, expect that mindset to spread to products and services, too... See more

Fuller is something of a philosopher of digital design; his podcast “Scratching the Surface” canvasses experts in the field. In the past decade, he argues, a “user-centered” approach to design has been replaced by what he has taken to calling a “corporation-centered” approach. Rather than optimizing for the user’s experience, it optimizes for the e... See more