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Robert Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade
STUDYING SOCIAL INFLUENCE
Jonah Berger • Contagious: Why Things Catch On
Compare that to the wisdom of employing a commitment procedure.
Robert Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
contrast principle
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
First, compared to the two other approaches, the strategy of starting with an extreme demand and then retreating to the more moderate one produced the most money for the person using it. This result is not surprising in light of the previous evidence we have seen for the power of larger-then-smaller-request tactics to bring about profitable agreeme
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
STUDYING SOCIAL INFLUENCE