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An inspiration engine for ideas
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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
LinkIf you’re not failing, you’re not learning.
If you’re not learning, you’re not growing.
If you’re not growing, you’re not living.
Mark Mansonx.com
lack of individual level discrimination –
Jenni Romaniuk • Better Brand Health eBook
Niche Audience: Online writing advice, self-publishing, and content marketing. Company/Industry Audience: Thought leadership and personal branding, specifically…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
In other words: Instead of creating a sociological framework for a business (like Apple, Disney, etc., did) and leading his market… Mr. Metric Guy’s decisions, product line, and overall business goals are dominated by the psychology of the customer and the offer. Thus, he lets all his metrics, tests, tracking data and what his market tells him to
... See moreBen Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
Take NPS. A management consultant at Bain invented NPS as a quantifiable metric to measure human loyalty to a product. A natural inclination reduced to an acronym in service to efficiency.