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Over the last twenty years, Netflix has evolved from a DVD e-commerce site to a worldwide Internet TV company. The dance between product, marketing, and consumers continues as teams work to define and deliver both a brand and a product that delight customers in hard-to-copy, margin-enhancing ways. Today, Netflix is a world-class company with a dist... See more
Gibson Biddle • Branding for Builders
Blockbuster punished customers for being forgetful; Netflix rewarded them for being mindless.
Will Tavlin • Casual Viewing | Will Tavlin
Shows & Movies
Patricia A Sanders • 1 card
When you think about it that way — that Netflix isn’t so much a network as they are a type of marketplace in which consumers can give their attention to creators — it becomes apparent that Netflix isn’t that far off from Uber or Airbnb or any of the other market-makers that are transforming industry-after-industry. Netflix: 1. Is an infinitel... See more
stratechery.com • Netflix and the Conservation of Attractive Profits - Stratechery by Ben Thompson
Popcorn
popcorn.space
According to one estimate, Netflix’s yearly original content added up to just over 1,537 hours in 2018 (for anyone who is interested in binge watching, that would offer about 64 days of nonstop television watching) and over 2,769 hours in 2019 (equivalent to about 115 days of nonstop television watching).
Kate Eichhorn • Content (The MIT Press Essential Knowledge series)
On the other hand, the company was burning cash, showing a net cash outflow of negative $1.8 billion in 2017. As can be seen in the second part of Figure 4, Netflix’s monthly cash costs exceeded its revenue per subscriber. The discrepancy between cash profit and accounting profit arose because the company amortized, or spread, its content costs ove
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