Sublime

Spend some time on Substack, then spend some time on Twitter (X) or Facebook or any of the rest—it’s easy to see this is one of the best places on the internet. That doesn’t mean it’s perfect. We are still trying to figure out the best way to handle extremism on the internet. But of all the ways we’ve tried so far, Substack is working the best.

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Substack wasn’t just about an economic trend of power flowing to individual writers thanks to the leverage technology gives them—it was about creating a morally superior playing field that could help heal our minds from the damage done by social networks. The Substack model wasn’t just a business strategy, it was a political philosophy.

In a certain sense, any company with employees engaged in audience building could shift a traditional brand into a platform. For example, Alexis Gay was hired in a Partnerships role at Patreon in 2018, with Twitter followers numbering in the hundreds. According to Linkedin, she recently left the company with ~82,000 followers after her TikTok taked... See more