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Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits
amazon.com
Can we organize and specialize our people in innovative ways, so that they become particularly skilled and valuable to the market because of their focus on a particular market segment’s needs?
David H. Maister • Managing The Professional Service Firm
constantly recommend that entrepreneurs read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, whether they are first-time founders or serial home-run hitters launching a new product. “The Law of the Category” is the chapter I revisit most often, and I’ve included a condensed version below. It was originally published in 1993, so some o
... See moreTimothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- Do you know how you will get predictable sales?
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
The point is that underlying technologies change, but, after a point, technology market shares don’t change and so they’re highly predictable.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
The measure of usefulness of an early customer conversation is whether it gives us concrete facts about our customers’ lives and world views.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Suddenly a clear pattern emerged: all of our customers could look like these very happy ones if we focused our marketing and sales efforts on companies with characteristics similar to the ecstatic fans.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
three kinds of client work: Brains, Grey Hair, and…
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David H. Maister • Managing The Professional Service Firm
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam • 1 highlight
amazon.com