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The Follow-Through
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
“Their expectations for desired business outcome,” a manager from Chicago chimed in. Another manager from San Francisco didn’t give them a chance to continue. “Discovery is when we identify the key players, like potential coaches, Champions, gatekeepers, technical users, and enemies. By enemies, I meant competition.” He gave a grin here. “The compe
... See moreJohn McMahon • The Qualified Sales Leader: Proven Lessons from a Five Time CRO
Aaron Ross’s most important insight is this: Most executives think that the way to grow revenue is by adding salespeople. However, most often the main obstacle to growth is not growing the team but generating more leads. Only once you can predict your lead generation can you achieve predictable revenue. Only once you achieve predictable revenue can
... See moreAlex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
amazon.com
Rather than relying on individual talents, the firm would need to create more of an institutional reputation, based not only on the “raw” talent of key individuals but on the ability of the firm to bring to bear its collective knowledge derived from past engagements.
David H. Maister • Managing The Professional Service Firm
Negotiation breakthroughs—when the game shifts inalterably in your favor—are created by those who can identify and utilize Black Swans. Here’s how.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
The CEO of a large logistics service provider made a habit of visiting the CEOs of his customers in the automotive industry once a year. These CEOs regularly brought up the topic of price and managed to extract additional price concession s from the logistic company’s CEO. These meetings undermined the months-long efforts of his sales teams.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
hiring needs would expand to include a major role for less skilled professionals and more paraprofessionals, since the increased structuring of familiar engagement types would allow the firm to employ an increasing degree of…
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