Sublime
An inspiration engine for ideas
USE GOLDILOCKS TO YOUR ADVANTAGE
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
you should monitor individual retailer PL shares for…
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Jenni Romaniuk • Better Brand Health eBook
valuable for a brand to have links to multiple CEPs, rather than just one.
Jenni Romaniuk • Better Brand Health eBook
Companies commonly look at their performance in aggregate.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Therefore, asset building activities to improve/maintain fame and uniqueness metrics are a necessary part of a Distinctive Asset Management System
Jenni Romaniuk • Better Brand Health eBook
Review your brand list as if you were a medium-sized competitor brand—would you still use the same list? When the…
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Jenni Romaniuk • Better Brand Health eBook
When the world zigs. Zag.
Alex Murrell • The age of average
Well-meaning ideas that compromise…
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