Sublime

Brands grow by having (many) more buyers who buy the brand (a little) more (as outlined in How Brands Grow, Sharp 2010).

Jenni Romaniuk • Better Brand Health eBook

Drive distribution to your customers by helping them generate new business that wouldn’t have been accessible otherwise (net new business).

Gonz Sanchez • Enablers vs. Growers

Salespeople as Content Curators

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

André Chaperon

andrechaperon.com

MANAGING RISK

Erik Banks • Finance: The Basics

What makes this company grow? Where do (and

Benjamin Graham • The Intelligent Investor, Rev. Ed (Collins Business Essentials)

acceptable as

Adam Grant • Hidden Potential

Just as some brands are more profitable than others, so too are some customer relationships.

Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Third, while acknowledging the actual size of your firm, brand yourself as much larger and influential that a small firm would normally have the right to be.