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Tessa Mania • 9 cards
Guidelines to construct a…
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Jenni Romaniuk • Better Brand Health eBook
Our ability to attract the best startups is based on our reputations.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Ben McEvoy
@krispyrainbows
Example of patterns in brand-attribute data, organised by row and column totals; figures are n category buyers linking each social network to each attribute
Jenni Romaniuk • Better Brand Health eBook
reduce the brand list by removing all brands that each individual category buyer did not tick for the prompted Brand Awareness measure. The following points explain why this reduces data quality:
Jenni Romaniuk • Better Brand Health eBook
Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets. (MARKETING MAGICIAN PRACTICAL GUIDES Book 2)
amazon.com
Won’t category buyers just make up responses because it is easy to just tick any brand?