Sublime

Which brand memories are useful for buyers?

corporate social responsibility or environmental qualities might be useful for secondary purposes. These attributes should be limited to no more than 20% of the list.

Omissions are best reduced with a well-constructed brand list, which is covered later in the chapter.

weak evidence that building strong positive category

Advogados especializados em disrupção (os disruptive framers, nos termos do autor) são, na realidade, responsáveis por contornar problemas e desenvolver estratégias legais para os empreendedores, no contexto da destruição criadora.

1. Curate With Extreme Prejudice

you should monitor individual retailer PL shares for…

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