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strategy is a mixture of policy and action designed to surmount a crucial challenge
Richard Rumelt • The Crux: How Leaders Become Strategists
You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning ob... See more
Directions & Destinations
Strategy is a deployable decision-making framework, enabling action to achieve desired outcomes, constrained by current capabilities, coherently aligned to the existing context.
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value

GTM can be boiled down to 7 motions.
These are the tools to go from 0 to 1 on each: https://t.co/4VY0cRHl9j
Strategy is how a movement operates.
Steve Addison • The Rise and Fall of Movements: A Roadmap for Leaders
Movement also has an ecology. In wild animals, movement is goal-directed , emotionally motivated , reflex coordinated and absolutely present . This is the natural ecology of movement, to which humans have introduced a new and sometimes destructive species: abstract thought .
Flynn Disney • Movement & Psychology Workshop
COHERENT ACTION Many people call the guiding policy “the strategy” and stop there. This is a mistake. Strategy is about action, about doing something. The kernel of a strategy must contain action. It does not need to point to all the actions that will be taken as events unfold, but there must be enough clarity about action to bring concepts down to
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
And what is strategy? Strategy is anything that leaves employees nowhere to hide when they’re explaining their choices.