Sublime

Digital has led to market fragmentation in nearly everything. Reduced opportunity costs have spawned a plethora of Direct to Consumer (DTC) brands which will continue for the foreseeable future. Small niche startups will continue to build followings and “tribes” in ways that couldn’t have been imagined in the pre-internet era.

For a long time, retail survived on taste and real estate — curation and distribution. The internet made it possible for regional clothing stores like Need Supply to sell to a global audience and build larger businesses. But then it also made it easier for consumers to find everything, anywhere — at the lowest price — challenging any sense of loyal... See more

3. Bringing the point-of-sale to the consumer

To help its existing and potential partners in the long-term, Neighborhood Goods is planning a new project called The Commons, a rent-free and rotating space within each of its three stores for brands, artisans, artists, musicians and chefs to set up shop. Brands have to apply for the limited free space, which will be given out with a preference fo... See more