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E-commerce
Jean Zhao • 2 cards
Drop - Social Commerce Platform
usedrop.io
3. Fuel collaboration.
Marianne Wilson • Can E-Commerce and Sustainability Co-Exist?
Everyone’s trying to stretch a dollar like it’s resistance band training — and value retailers are here for it. As economic uncertainty grows, discount and off-price retailers are drawing in more value-conscious shoppers. The sector that stumbled through 2024 is now driving the retail rebound, overtaking the same big-name chains that were outperfor... See more
💸 The bonus backfire
Of course, that model didn’t scale well, so retailers adopted a single-to-many concurrent approach. Ads became prominent and one-size-fits-all messaging appeared in stores.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Third-Party, Retail as a Service (RaaS) Proliferates
Sanford Stein • Retailing 2020 – 2030: taking a long view
In a time when shoppers are wary of being in physical shopping centers due to the pandemic, retailers, brands and social media apps have all jumped on the shoppable live content playing field in some way. In recent months, Nordstrom announced over 50 interactive livestream events, Facebook partnered with Anne Klein to debut its live in-app shopping... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Brick and mortar stores significantly lower online CAC by improving marketing efficiency (higher click through rates, higher quality scores for ads). Consumers are more likely to trust a brand they have seen in the real world. Ironic in a world where “CAC is the new rent” that one of the best ways to lower your online rent, i.e. CAC, is to pay rent... See more