Sublime

1. You must establish clear parameters for your staff regarding the overall method by which you expect things to be done. They must be reminded—instructed, when necessary—of your Standard of Performance: philosophy, style and substance, strategies and tactics.

Page rarely visited YouTube HQ—one person there while he was CEO remembered two trips—but during his rare appearances Page stuck to one edict: make videos load faster. Staff recalled Page stopping meetings to complain about YouTube’s buffering speed, which he once called, to YouTube’s embarrassment, “the biggest problem Google-wide.”