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John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Career growth, to

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

No dictating.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Two-way coaching, to

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

tracked—and then revised or adapted as circumstances dictate.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

OKR shepherd to

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

peer recognition

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

They postmortem sales reports and channel flow.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“activity trap”:

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs