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Jim VandeHei, Mike Allen, • Smart Brevity
“Why it matters.”
Jim VandeHei, Mike Allen, • Smart Brevity
Data or poll Election Killing it D’oh Perfect Oy Deadline Restaurant review Devices Sports
Jim VandeHei, Mike Allen, • Smart Brevity
“Five points . .
Jim VandeHei, Mike Allen, • Smart Brevity
➋ Your management:
Jim VandeHei, Mike Allen, • Smart Brevity
➎ Bold any words or figures or names you want to stand out—here, again, it’s the perfect eye-trap for those skimmers.
Jim VandeHei, Mike Allen, • Smart Brevity
Twitter likes facts, data, a hot quote, a news break—the more urgent, the better.
Jim VandeHei, Mike Allen, • Smart Brevity
to reports or stories or websites to allow readers to “Go deeper.”
Jim VandeHei, Mike Allen, • Smart Brevity
➋ Tell a story.