Sublime
An inspiration engine for ideas
“artwork personalization.”
Kyle Chayka • Filterworld
Sarita Pillay…
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Kyle Chayka • Filterworld

The tech platforms aren’t like the Medici in Florence, or those other rich patrons of the arts. They don’t want to find the next Michelangelo or Mozart. They want to create a world of junkies—because they will be the dealers.
Ted Gioia • The State of the Culture, 2024
Such specific data allowed him to optimize for engagement at every moment.
Kyle Chayka • Filterworld
the bookstore was inhuman.
Kyle Chayka • Filterworld
You might also be aware that all this is delivered by means of “persuasive design”—an umbrella term for an armory of psychological techniques borrowed directly from the designers of casino slot machines, for the express purpose of encouraging compulsive behavior. One example among hundreds is the ubiquitous drag-down-to-refresh gesture, which keeps... See more