Sublime

to document and share the best ideas available, so that each professional has a source of help in finding ways to enhance his or her value in conducting the client project.

The job

My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.

The Elements of User Experience: User-Centered Design for the Web (New Riders Press, 2002), an excellent book by Jesse James Garrett.