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An inspiration engine for ideas
if science is their method and behavior their outcome, they too are behavioral scientists.
Matt Wallaert • Start at the End: How to Build Products That Create Change
A New Superpower
Nir Eyal • Hooked: How to Build Habit-Forming Products
author Steven Levy calls “the gospel of 10x.”
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
if we’re careful to watch for each micro-behavior along the path and notice them. To remove barriers of self-confidence, we look to peer comparisons, and removing uncertainty about what’s ahead. To remove frictionful pauses (decision points) we use defaults and simplify interactions.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
Auren Hoffman: It used to be that “who you know” — not “what you know” — held the most value. But in the last 15 years, it has become much more important to build something than to know people.
future.a16z.com • 21 Experts on the Future of Expertise - Future
But as a research director at the Institute for the Future—a nonprofit think tank in Palo Alto, California,
Jane McGonigal • Reality Is Broken
The more overloading the cognitive environment, the more likely people will take the default,
Matt Wallaert • Start at the End: How to Build Products That Create Change
— Bill Gates (as relayed by Chamath Palapithiya)