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Advances in social psychology and behavioral economics have greatly increased our ability to understand why people do what they do and thus to intervene to create change. Couple this knowledge with the ability to deploy interventions via random assignment through connected devices and the internet, and data sensors that allow us to measure those in
... See moreMatt Wallaert • Start at the End: How to Build Products That Create Change
moderation: inhibiting pressures were reduced,
Matt Wallaert • Start at the End: How to Build Products That Create Change
Double down on continuous monitoring for any unstable intervention.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Remember, the goal is behavior change, not knowledge—we don’t have to know precisely which part of an intervention drives the behavior, so long as the overall intervention is scalable and results in worthwhile behavior change.
Matt Wallaert • Start at the End: How to Build Products That Create Change
almost every highly successful intervention uses identity as a primary pressure.
Matt Wallaert • Start at the End: How to Build Products That Create Change
or antagonistic
Matt Wallaert • Start at the End: How to Build Products That Create Change
if science is their method and behavior their outcome, they too are behavioral scientists.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Ivan Vendrov • The Tyranny of the Marginal User
First, combine interventions.