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Advances in social psychology and behavioral economics have greatly increased our ability to understand why people do what they do and thus to intervene to create change. Couple this knowledge with the ability to deploy interventions via random assignment through connected devices and the internet, and data sensors that allow us to measure those in
... See moreMatt Wallaert • Start at the End: How to Build Products That Create Change
Remember, the goal is behavior change, not knowledge—we don’t have to know precisely which part of an intervention drives the behavior, so long as the overall intervention is scalable and results in worthwhile behavior change.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Designing for behavior change is about creating the conditions that allow us to act on our original motivations.
Matt Wallaert • Start at the End: How to Build Products That Create Change
First He Came for Cancel Culture. Now He Wants to Cancel Smartphones
https://www.nytimes.com/by/emma-goldbergnytimes.com
we can do this by ramping up or down all sorts of inhibiting pressures. Physical availability is one factor, but so is psychological availability.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
youtube.com(the number of execs who think a focus group counts as an experiment is shocking).
Matt Wallaert • Start at the End: How to Build Products That Create Change
recognizing that there are diminishing marginal returns: no behavior can ever be fully pressure mapped, so knowing when enough is enough depends on the maturity of the market. Some categories have been around so long that focusing on the disruptive, unrecognized pressures is key; others are so new that just getting the most obvious pressures right
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