Sublime
An inspiration engine for ideas
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Acknowledgements Notes Index Copyright
Marty Neumeier • Metaskills: Five Talents for the Robotic Age
When the external actions of a company align with its internal culture, the brand resonates with authenticity
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Escaping the Build Trap: How Effective Product Management Creates Real Value
Melissa Perri • 1 highlight
amazon.com
THE BARRIERS TO COMPETITION HAVE MOVED FROM THE PHYSICAL TO THE INTELLECTUAL, AND FROM WITHIN THE COMPANY’S CONTROL TO OUTSIDE IT.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Use design to encourage trust.
Marty Neumeier • Brand Gap, Revised Edition, The
What people want today are trustworthy brands.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
In a marketplace of me-too offerings, people don’t seek features and benefits so much as tribal identity.