Sublime
An inspiration engine for ideas
and effective user experience systemwide.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
They are made too early. They are made before we know whether we can deliver on this obligation, and even more important, whether what we deliver will solve the problem for the customer.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
I loosely define startup as a new product company that has yet to achieve product/market fit.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Product Discovery Discovery is very much about the intense collaboration of product management, user experience design, and engineering. In discovery, we are tackling the various risks before we write even one line of production software. The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product
... See moreMarty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
strong at product and vision, but
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
be actual employees and not contractors or agencies.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
it is absolutely critical to ensure that the solution we build will meet the needs of our business—before we take the time and expense to build out that product.