Sublime
An inspiration engine for ideas
success.
Mark W. Schaefer • Tao of Twitter
Buyology: Truth and Lies About Why We Buy
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Much like Apple with its iPad, the category was Bhargava’s strategy. He envisioned the category and how to build it, evangelized the problem, then created the product and company to attack it.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
globally curious—to
Adam Alter • Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
The person’s purpose.
Bryan Eisenberg • Buyer Legends: The Executive Storyteller’s Guide
One of the key themes of this book is focusing on outcome and not output.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
